SOMOS was founded by two people who have spent their careers on opposite sides of the event brief.
One brings board-level commercial experience across sport, automotive and professional services – the experience of being the client. Of holding budget accountability, of sitting in the room when an agency presents, of knowing immediately whether what is in front of you represents genuine value or professional packaging. That perspective shapes how SOMOS approaches every commercial conversation and every brief.
The other brings twenty years of senior event production – planning and delivering conferences, exhibitions, corporate events and neuroinclusive programmes at scale. The experience of knowing what actually works on a floor, in a room, over the arc of a day. Of understanding what makes an event land and what makes it fall flat. Of being the person who has seen every version of the problem and knows where the brief usually goes wrong.
Together, they make a partnership that understands the brief from both sides. What good value looks like. What excellent delivery requires. And what it feels like to be the person on either end of the relationship.
At SOMOS, both founders work directly on every brief. You do not deal with one and get the other through a handoff. You get both.
Most agencies build fixed overhead into every invoice – whether you benefit from it or not. Offices, permanent teams, account management layers, infrastructure built for their scale.
SOMOS is a senior collective. Senior founders on every brief. Specialist partners engaged for what your project specifically needs. Nothing more.
A permanent team. Offices. Account management layers. A hierarchy built for scale. Senior people pitch and then step back. Junior teams deliver. Fixed costs run whether or not your project is active. All of it is in your invoice.
The result: you pay for the infrastructure whether you benefit from it or not.
Senior founders on every brief - from strategy through delivery. Around each project, a curated network of specialist partners engaged specifically for what your brief needs: set designers, AV teams, fabricators, photographers, technical directors. Nothing more, nothing less.
The result: you pay for senior thinking and specialist delivery. You do not fund a standing team between projects.
For every project, we draw on a curated network of specialist partners – people we have worked with over many years and whose quality we know and trust.
Depending on your brief, this might include set and environment designers, AV and technical production teams, fabricators and build contractors, photographers and videographers, creative producers, digital and experiential technologists.
Engaging specialists rather than carrying them on a permanent payroll means two things: you get exactly the right expertise for what your project needs, and you are not funding capability that is irrelevant to your brief.
We manage these relationships entirely. You deal with us.
We take a small number of briefs at any one time. Not as a constraint - as a commitment. The people responsible for your event are genuinely focused on it.
Every brief starts with the same question: what do you want the people in the room to feel when it is over? What should be different as a result? Everything else follows from that.
If we are not the right people for your brief we will say so. We would rather lose a conversation than take on a project we are not set up to serve well.
The people you meet at the start are the people on it to the end. No handoffs. No account managers between you and the people doing the thinking.
We are easy to reach and direct about whether we are the right fit.
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